Introduces this series of videos on developing your personal brand with context of other lawyers.

Explores the definition of any brand by referencing well know global brands today.

From a general definition this video explores what a legal brand is.

The video looks at what a personal brand is by referencing some well known celebrities.

Explores the challenges of developing a personal brand for a lawyer with Annika's help.

Explains the differences between a lawyer's internal and external personal brand.

Explains what an internal personal brand is and why it matters.

Explores what can define your personal brand with input from lawyers.

Discussion on how your brand could be described today with input from other lawyers.

Reflect on what you would like your personal brand to be and see what other lawyers think.

Explores some very practical ideas on how you can make time to develop your personal brand.

Explains how you can take control of your personal brand rather than letting it drift.

Explores what actions you could take to control and develop your personal brand.